Maximize Your Potential
The acclaimed guide to cultivating a creative career with a growth mindset.
Success isn’t about being the best.
It’s about always getting better.
Can you step outside your comfort zone? Bounce back from failure? Build new skills? Tapping into your true potential is no idle endeavor. It demands creativity, dedication, and a whole lot of hustle.
With wisdom from 21 leading creative minds, Maximize Your Potential will show you how to generate new opportunities, cultivate your creative expertise, build valuable relationships, and take bold risks so that you can utilize your talents to the fullest.
Featuring contributions from: Ben Casnocha, Teresa Amabile, Joshua Foer, Bob Safian, Jonathan Fields, David Burkus, Heidi Grant Halvorson, Cal Newport, Tony Schwartz, and many more.
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Select press & praise:
“Maximize Your Potential is an authentic, powerful guide to making the most of your innate talents. When ‘follow your passion’ just doesn’t cut it, this book gets to the heart of how to make your long-term career goals a reality.”
— Tina Roth Eisenberg / Founder, Tattly + CreativeMornings
“A no-nonsense, experience-tested, life-approved cookbook for creative intelligence, exploring everything from harnessing the power of habit to cultivating meaningful relationships that enrich your work to overcoming the fear of failure.”
— Maria Popova / Brain Pickings
“I’m grateful for reads like Maximize Your Potential. It’s 99u‘s second in a series of three books to give us the education that traditional school does not.”
—Kiran Umapathy / Holiday Matinee
More about the series:
Maximize Your Potential is part of a three-book series of practical guides for managing your time, your career, and your business that I created for 99U. The series has sold over 250,000 copies to date.